The Sohos - Mid-century soul, downtown attitude

Some neighbourhoods just have it. Soho is one of them. Whether you're wandering through the cast-iron streets of Soho New York or the buzzing corners of Soho London, there's a certain creative pulse in the air. Artists, designers, musicians and night owls have shaped these neighbourhoods for decades. Think loft apartments filled with vintage finds, townhouses layered with books, records and furniture that tells a story. Soho has always been bold - but never loud. Confident, expressive and effortlessly stylish.

That spirit is exactly what inspired The Sohos collection.

Mid-century design has always felt at home in places like Soho. Born in an era that celebrated honest materials and timeless shapes, it's known for clean lines, warm textures and beautifully balanced proportions. Furniture that doesn't shout for attention, but quietly commands it. With The Sohos, we wanted to capture that same feeling in a bed: something sculptural yet calm. A centrepiece that brings personality to the bedroom without ever overwhelming the space. The result is a design that feels both timeless and contemporary - mid-century at heart, with a modern Soho attitude.

To bring that Soho spirit to life, we partnered with US-born influencer and tastemaker Joey Jaq. Known for his love of design, travel and creative city living, Joey perfectly embodies the Soho mindset: expressive, confident and always stylish without trying too hard. Together we explored colours, textures and shapes that reflect the atmosphere of the neighbourhood itself - warm tones, rich fabrics and timeless forms that feel collected rather than decorated. The result is a bed that feels personal, creative and unmistakably cool.

The Sohos collection is available in four carefully selected shades, crafted in luxurious Italian fabrics: Burned Orange, bold, warm and unmistakably mid-century; Silkstone, soft, refined and effortlessly chic; Dark Blue, deep, calm and quietly confident; and Taupe, timeless, neutral and endlessly versatile. Each colour brings its own mood to the room, but all share the same DNA: expressive without excess, bold without losing their calm. Exactly how Soho likes it.

At The Boxspring Club, we believe a bed should be more than just a place to sleep. It should reflect the personality of the people who sleep in it. That's why our beds combine timeless design, luxurious fabrics and first-class comfort, allowing you to create a bedroom that feels truly your own. With The Sohos collection, we celebrate the creative spirit of one of the world's most iconic neighbourhoods - bringing a little bit of downtown style into the place you start and end every day.

Your Sleep, your style

The Boxspring Club